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The local tyrants in the Middle East, quietly buy the global game circle

The local tyrants in the Middle East, quietly buy the global game circle 最后更新:2024-02-28 20:06:17
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Author | Lin Xinxin

Edit | Jingyu

Not long ago,特快资讯 Microsoft and Activision Blizzard's nearly $ 75 billion acquisition case was finally completed.This shocking acquisition made Microsoft the third largest game company in the world, but it also made it a global regulatory eye -the team even had to fight the FTC again for 5 days to finally succeed.

Compared to Microsoft's Daming Dajie, there is such a "giant", and the equity of the world's most well-known game companies is held quietly.TWO, SNK, Embracer.

This "giant" is the "local tyrant" of the Saudi Saudi Rights Fortune Fund, the "local tyrant" in the Middle East not only bought the global game circle, but also spent $ 40 billion, vowing to make Saudi Arabia into a "ultimate center" for games and e -sports.

Why do the Middle East Petroleum Richeettes follow the gaming industry?How can oil and hot money from the Middle East affect the global gaming industry?

Saudi Arabia hit the game circle

Saudi Arabia's sovereign wealth fund, also known as the Public Investment Fund (PIF), played a key role in this game of investment and game investment.Competition.

Saudi Saudi Rights Fund is said to have $ 650 billionIn order to invest in the game, a corporate group was specially established in 2022 named Savvvy Games Group.The goal is to transform the kingdom into "the ultimate global center in the field of games and e -sports" in just seven years.Essence

Saudi Crown Prince Mohammed Bin Salman | X

Subsequently, Savvy, the company, quickly acquired the top e -sports company ESL Gaming and Faceit for $ 1.5 billion, and merged these two entities into ESL Faceit Group, marking Saudi Arabia's strong march in the field of e -sports.

In the same year, Saudi Arabia also invested $ 1 billion in Embracer Group.This company is one of the largest game companies in Sweden, with 120 internal game studios and 230 games under development.

Except for the European game circle,Saudi Arabia also scanned the goods crazy in Asia, thrown $ 1.2 billion, and purchased the shares of the famous Japanese game company Capcom, The company is known for "Street Fighter" and "Biochemical Crisis" and other games; Saudi Arabia also purchased the shares of the Korean game company Nexon.".

In July of this year, Savvy also acquired the US game company Scopely for $ 4.9 billion. This company is a developer of "Monopoly GO", "Star Fleet Commander" and "Marvel Commando".

In just a few years, Saudi Arabia sounded the drums of acquisitions in the global gaming industry and became the largest external shareholder of many well -known game companies.Has invested huge investments to get shares of well-known game companies such as Nintendo, Yiguan, Activision Blizzard, Take-Two and other well-known game companiesAnd I bought it once, and continued to increase the shares of some of the game companies.

According to incomplete statistics, Saudi Arabia already has more than 8% of Nintendo's shares, 9% of Yipian's shares, 4.9% of the shares of Blizzard, NC Soft 6.69% of the shares, NEXON 10.23% of the shares, and "King of Fighters" issuer SNK96% of the shares, etc., have a total value of at least tens of billions of dollars.There are also rumors that they have aimed at companies such as Epic Games.Most transactions are completed through sovereign wealth fund and its subsidiary Savvy Games Group.

Earlier this year, Saudi Arabia also spent $ 265 million through Savvy to purchase the shares of the Chinese e -sports company hero sports VSPO, which is regarded as the first attempt to enter the Chinese game market.

Savvy, supported by Saudi Saudi Rights Fund, invests in China E -sports Corporation | VSPO

In addition to "buying and buying", Saudi Arabia is also creating its own game home and industry one -stop, forming an industrial chain from game development to competition organizations. In the official e -sports development plan, commercial incubators, education institutions, and industry regulations stimulate everything,,The local e -sports team has expanded from 2 to more than 100Essence

Last summer, Saudi Arabia hosted the Gamers8 of the Game Championship, a weeks of a weeks with a total bonus of $ 15 million.The event returned in July this year,The total bonus is 45 million US dollars, which is three times the previous, known as the biggest amount in the history of e -sportsEssence

According to the Saudi E -sports Federation, Saudi Arabia's "two -thirds of the population is a gamer."According to the results of the 2022 census released by the Saudi State Administration of Statistics, the total population of Saudi Arabia is 32.2 million, with a huge young population, and more than 60% of the population is under 30 years of age.

Saudi Arabia even has a game minister who appears in the e -sports competition, the chairman of the Saudi Arabia E -sports Federation, and Prince Faisal, a member of the Saudi Arabia.

Prince of Saudi Arabia

In November this year, the Saudi royal family member was still elected as the chairman at a special conference of the International E -sports Federation (IESF) held at Busan, South Korea. It is said that the term of office will continue until 2025.

In addition to the above -mentioned members of the Saudi royal family, the more influential is the 37 -year -old Saudi Crown Prince and Prime Minister Mohammed Bin Salman. He is said to be an enthusiastic gamer.Summoning "loyal fans.

As the Saudi Crown Prince, Prime Minister, and King's son, Mohammed Ben Salman announced on October 23, 2023 that the "E -sports World Cup" will be launched.The largest global event.The Saudi Crown Prince also announced the establishment of the E -sports World Cup Foundation.

"The E -sports World Cup is the natural next step of Saudi Arabia to become a global game and e -sports center.Essence"Crown Prince said.

In addition to Saudi Arabia, other countries in the Middle East have also joined the wave of investment in the gaming industry, especially the UAE, Qatar and other countries, forming the overall influence of the Middle East on the global gaming industry.

The game replaces oil?

Compared with other countries and regions, in the late 1990s, South Korea laid the foundation for the focus of rising into the focus of the Asian game industry due to the strong investment in the Internet infrastructure. It also became the hometown of many e -sports stars.

However, the Internet infrastructure is not unique to the Middle East. If the Middle East country imagines to build a cycling of the Tourism Fa, build its own game and e -sports center. Does the Middle East have their own "Alps"?

In order to promote the emergence of new centers that have never been existed, the Middle East is well -known in the world is the ability of oil "banknotes". The government's boarded investment, and the leaders of the crown prince decided from top to bottom.

Economically, Saudi Arabia is extremely dependent on oil and natural gas, and it is said to account for 40% to 50% of Saudi Arabia's annual GDP.Saudi Arabia's investment plan for games and e -sports is part of the Saudi Vision 2030 strategy. It aims to achieve economic diversification and social transformation. This is a huge effort.develop.

For a society dominated by oil, it is not surprising that it is not surprising that it is not surprising that it is preparation for the "future sustainable development" as the oil economy in the later stages of the oil economy. How to choose games and be successful is a matter of attention.

Saudi Crown Prince's non -petroleum economy and vision 2030 strategy | X

Saudi Arabia announced last year that the Savvvy Games Group said, "We are using the potential of uns development in the fields of e -sports and gaming to achieve economic diversification."

In September 2022, he announced a plan called "National Games and E -sports Strategy", which aims to make Saudi Arabia a center of the global game and e -sports industry in 2030. It is planned to create 39,000 jobs by 2030.The GDP (GDP) increased its GDP (GDP) $ 13.3 billion (50 billion mile).

On the other hand, some people think that this is not just pure economic and commercial investment.Culturally, the role of the gaming industry in the construction of cultural communication and international image construction in the Middle East may also be considering, which can reshape the global understanding of the Middle East and promote its closed kingdom from oil and extreme conservative Islam.Transformed into a new sports and entertainment power.

However, project officials also admit that although Saudi Arabia wants to develop local games,So far, no one has solved how to design the puzzles that can be a breakthrough game, but also show Saudi culture.At present, 25,000 Saudi Arabia and foreign developers are trying to resolve this challenge. Their dream is to produce 30 games with strong global competitiveness by local studios by 2030.

Savvy is now focusing on establishing resources and influence in game development and publishing.Savvy Games Studios, which was established about a year ago, first developed a mobile game, and then the console game.According to Savvy CEO Brian Ward, he hopes that it will eventually develop into a top studio. This person was an executive of EA and Activision, but he also acknowledged that "the construction of a game studio from scratch is very very very very popular.difficulty."

Another challenge is the issue of profit.

According to the market research company Newzoo, many e -sports companies have experienced layoffs or closures, and have failed to make profits from tens of millions of fans watching the game online.The ESL Faceit invested by Saudi Arabia is said to have not yet been profitable. Savvy's Ward also mentioned that "the way to make money with gaming and e -sports" does not match the participation. "

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